Our Why

At our core, we are passionate about supporting women in sport—both on and off the field. We specialise in providing tailored career development and transition support for female sports professionals and women working in sports media.

Through regular networking events and a strong community focus, we help create opportunities, foster meaningful connections, and ensure no woman in sport feels unsupported in her journey.

Why Choose Us

Our founder, Simon, brings years of hands-on experience as an Operations Manager and Head of Women’s Player Recruitment within the West Midlands football community. His work highlighted a vital gap in support services for female athletes, inspiring the creation of a holistic, female-focused support network.

We are here to guide and empower women at every stage of their career—from early development, through peak performance years, and into life beyond sport. Whether you're looking to grow your career, navigate transitions, or simply connect with others who understand your path, we’re here for you.

We also recognise the importance of health in an athlete’s journey. That’s why we’ve partnered with experts in areas such as endometriosis, offering compassionate, informed support to help women manage the physical and emotional challenges that can impact both training and day-to-day life.

A Trusted, Caring Approach

Simon is often described by those he works with as “a good listener” and “someone I can trust and feel comfortable confiding in.” This compassionate, confidential approach is at the heart of everything we do—because your well-being matters just as much as your career.